Guides
Track and trace, written down
How the tracking function actually works at a brokerage: where visibility breaks, what a carrier's share link can tell you, what to do when a truck goes quiet, and what to look for before you buy software to do it for you.
Guide
Real-time load visibility for freight brokers: what it takes to get it on every load
Where load visibility breaks at a brokerage, the four ways a truck's position can reach you, what each costs, and how a position becomes an ETA and an alert.
Guide
Tracking a load from a Samsara or Motive share link
What a carrier's Samsara or Motive share link contains, how long it lasts, what it can't tell you, and how to turn it into real-time tracking.
Playbook
When a carrier stops tracking mid-load: a playbook
How to tell a parked truck from a lost one, what to do in the first thirty minutes, and the escalation ladder from driver to carrier to customer.
Guide
The tracking clause: what to put in a rate confirmation so carriers actually track
What brokers put in rate confirmations about tracking, clause language you can adapt, how to make a gap provable, and how to keep terms fair for good carriers.
Buying guide
How to judge AI software for automated track and trace before you buy
What AI means in automated track and trace, four questions that separate a tool that watches loads from one that draws a map, red flags, and a demo scorecard.
Guide
How often should a broker check on a load? A cadence that follows the freight
Why fixed morning and afternoon check calls miss the moments that matter, a cadence set by the phase of the load, and what to ask a driver at each check.
Guide
Detention: proving arrival and departure with geofences
Why detention claims get denied, what counts as proof of arrival and departure, how a geofence records both on its own, and how big to draw it.
Guide
What a track and trace operator costs: staffing, outsourcing, or software
The arithmetic behind a brokerage's track and trace function, with assumptions you can change, the hidden costs, and what outsourcing and software each remove.
Guide
Truck ETAs: why the straight line is wrong and what an honest estimate needs
Why distance over speed is wrong by hours on a long lane, the four inputs an honest truck ETA needs, and when an ETA should be withdrawn instead of shown.